August 3, 2022

The Hundred Cricket Attax Cards Brought To Life In AR

AR avatar of Saqib Mahmood running on a Cricket Attax card

Many of us remember fondly the thrill of opening a new pack of stickers or cards, seeing which sporting heroes we had picked up this time. Got. Got. Need! Ooh, a shiny!But how awesome would it have been for those players to leap up out of the cards and show off their skills right in front of us? Well, now they can!

A New Kind of Collectible

The world of collectible cards took leap into the future with the release of this year's Topps Cricket Attax, a set of cards featuring all the superstars from The Hundred, cricket's newest and most exciting competition.Not only could fans build up their collection of players from all the teams, they could also see many of them leap up out of the cards and show off their signature skills in magical WebAR!By simply scanning the QR code on the back of the limited edition cards, fans could open a special web page using just their mobile browser, and point their device at the card to unlock the player as a 3D avatar.Enjoy watching the player show what makes them so special, pause or slow down the motions to get a unrivalled view of their techniques, and take a photo or video to keep and share.

Okay, have to admit it - this is just a little bit cool. ⁦@dunkleysophia@thehundred#thehundred pic.twitter.com/QmOU6hshqh

Alasdair Pinkerton (@AlPinkerton) July 10, 2022

Meet the Players

Topps Cricket Attax AR was built on WebAR platform 8th Wall to complement 'Meet The Players', the ground-breaking AR experience that lets fans get even closer to the avatars via the Sky Sports and The Hundred apps.

Users can enjoy a whole variety of skills and even step through portals to visit the players' home grounds! Learn more about Meet the Players, including the motion capture and avatar creation process here.

Related Posts