ARCADE have published our first Snapchat lens as a part of our work with Welsh National Opera. To support the immersive experience A Vixen's Tale, opening in Cardiff on October 5th, we added a hidden surprise to the #WNOfollowthevixen poster campaign across the city.
Using a custom lens for Snapchat, built in Snap's Lens Studio, we created an AR experience that gives a glimpse of what visitors to A Vixen's Tale can expect, and introduces the world to the Vixen herself.
A refrain from The Cunning Little Vixen, Leoš Janáček's opera that is the inspiration for both A Vixen's Tale and the Snap lens, is used to add an operatic soundtrack.
Snapchat lens features music from The Cunning Little Vixen, opera in 3 Acts, by Leoš Janácek. Revised version by Jiri Zahrádka, by arrangement with Universal Edition A.G. Wien. 'Bezi liska Tábouru' appears courtesy of Decca Classics.
Tickets to The Cunning Little Vixen can be bought here. A Vixen's Tale is open to all, for free, at Wales Millennium Centre from October 5th to November 3rd.
