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Web Lenses

Snap AR, now on the Web!

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Scalable multi-platform AR experiences for your audience, wherever they are

Work with us to embed AR experiences seamlessly across your marketing strategy, providing users with a cohesive and interactive brand experience

World-Leading AR - Now On Web

It is widely accepted that Snap have developed perhaps the most powerful AR platform in the world - but until recently it has been available primarily via their social media platform, Snapchat. This is fine if your consumers are all Snapchat users, but for many brands the target audiences they are seeking to reach do not overlap with Snapchat's user base.

The great news is that, as of now, we can develop lenses using Snap's Lens Studio and publish to web.

That's right: no Snapchat! Your immersive content, simply served in the mobile browser, available to all whether they are Snapchat users or not. All the fun and tech magic of Snap, now on the web.

We call them Web Lenses. And their power isn't even the best bit...

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No Platform Fees

There are platforms that offer AR via the web already. So why all the excitement about Snap? Well, not only are they a more powerful AR option, they are available for free.

Where other WebAR platforms charge significant fees, either as monthly payments or based on usage volumes, Snap do not charge anything for offering Web Lenses to your audiences.

This represents a saving of thousands of dollars, pounds or euros every month that your experience is active.

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Cross-Platform Compatibility

Web Lenses are compatible with the widest range of devices and operating systems, including smartphones, tablets, and desktops. This cross-platform compatibility ensures that brands can reach users regardless of their device preferences, leading to a more inclusive and versatile marketing strategy.

It is also seamless, offering instant, universal access to your branded experience with no need to download an app first.

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Analytics and Insights

Our Web Lenses platform includes built-in analytics tools that allow brands to track user engagement, behaviour, and other relevant metrics. This data provides valuable insights into the effectiveness of AR campaigns, enabling you to refine and optimise your strategies based on user interactions.

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Try Web Lenses for yourself!

Tap the buttons below on mobile or desktop for a few examples of Snap-powered lenses on the web.

Face Filter

2D + 3D content with animation

Open Web Lens
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Expression Tracking

Track facial features with 3D animation

Open Web Lens
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Hand Gestures

Recognise gestures to trigger audio

Open Web Lens
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Contact

Curious what Web Lenses can do for you?

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